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The best approach may be to keep the uninitiated population connected to us with something they are passionate about, even if it has nothing to do with health and fitness. If a person is only working out once per week but they come to the club for other reasons, they may end up working out a little more. Connection is the key. (Read more)

Fitness 21 Upgrades Facilities, Installs Advanced Star Trac® Cardio Equipment

Online Outreach -Internet and E-mail Marketing are becoming essential tools for a club’s  lead generation efforts

IHRSA Report – January 2010

Club Business International (PDF)

Club Industry.com | Health Club Operators Are Considering Buying Cardio Equipment Again

“People get hundreds of pieces of mail, and you really have to scream to get noticed,” he says.

Instead, Bouza says that club operators need to use a five- or six-pronged approach to marketing, rather than the two- to three-pronged approach of the past. That’s why traditional lead generation techniques now are being combined with digital outreach campaigns as a cost-effective way to add a new dimension to the sales strategy at many clubs. In a down economy, club owners should use every tool available to reach their target market and cut back on options that don’t work, Bouza says.
Instead, Bouza says that club operators need to use a five- or six-pronged approach to marketing, rather than the two- to three-pronged approach of the past. That’s why traditional lead generation techniques now are being combined with digital outreach campaigns as a cost-effective way to add a new dimension to the sales strategy at many clubs. In a down economy, club owners should use every tool available to reach their target market and cut back on options that don’t work, Bouza says.
Instead, Bouza says that club operators need to use a five- or six-pronged approach to marketing, rather than the two- to three-pronged approach of the past. That’s why traditional lead generation techniques now are being combined with digital outreach campaigns as a cost-effective way to add a new dimension to the sales strategy at many clubs. In a down economy, club owners should use every tool available to reach their target market and cut back on options that don’t work, Bouza says.
Instead, Bouza says that club operators need to use a five- or six-pronged approach to marketing, rather than the two- to three-pronged approach of the past. That’s why traditional lead generation techniques now are being combined with digital outreach campaigns as a cost-effective way to add a new dimension to the sales strategy at many clubs. In a down economy, club owners should use every tool available to reach their target market and cut back on options that don’t work, Bouza says.